Manager, Website Strategy

Marketing & Communications |
Mexico City, Mexico

Job ID #: 2019-03-099

Location: Mexico City, Mexico

Globalization Partners is changing the way companies expand overseas and manage their global workforce. Our privacy-by-design platform is the first Global Employer of Record technology of its kind and was built to meet the complex needs of companies expanding their business into new markets around the world. We are the market leader in a growing industry and have innovation at our core. We have been ranked the #6 fastest growing company in America (Inc.-2016), and the #1 fastest growing company in Massachusetts (BBJ – 2017). If you are looking for a great organization with a nationally recognized culture where you can make an immediate impact, then we want to talk to you about joining our Dream Team!

We are experts in helping companies meet the challenges of global expansion and hold ourselves to high standards of doing business by maintaining our triple bottom line philosophy that emphasizes happy clients, happy employees and happy shareholders. We are always eager to find competitive, motivated, hardworking people to join our team. We work hard and we play hard—if you do too, then come join us!

The position

Globalization Partners is looking for a UX-focused web strategist to drive the evolution of our website and its underlying technology stack. As the Manager of Website Strategy, you’ll work closely with the Vice President of Demand Generation and Director of Digital Marketing to create a world-class web property.

You will be responsible for managing and executing all web development and design projects focused on enhancements to improve organic search rankings, usability, and visitor engagement. You are a growth marketer at heart, with deep technical experience in marketing technology and a demonstrated ability to create conversion-driving digital experiences.

The ideal candidate will have experience working in a fast-paced growth environment where you were directly responsible for your employer’s web presence.

Responsibilities:

  • Strategize and execute on all web development and upgrade project plans
  • Coordinate with other marketing team members and external agencies to align web traffic, user engagement, and revenue generating interactions
  • Support marketing, business development, and client sales efforts
  • Research, build, and launch new lead-generation microsites, including properties to support content distribution and back-linking
  • Develop a deep understanding of the visitors to our website and how to best meet their needs
  • Create and implement a program of competitive analysis to understand industry trends and develop best-in-class web experiences
  • Stay current on all the tools, principles, and practices in user-centric web marketing, SEO, and digital marketing
  • Leverage site analytics to understand changes in traffic and engagement
  • Other duties, as assigned

Job Requirements:

  • Bachelor’s degree in computer science, IT, front-end development, web design, or a related field
  • 5+ years of experience working with websites that demonstrate strong fundamentals of usability
  • Experience with WordPress (extensive), HTML and CSS, and web-based programming languages (e.g. PHP, JavaScript), CSS, JS Frameworks, and API integrations (Hubspot & Salesforce)
  • Demonstrated ability to execute responsive design, including UI, cross-browser compatibility, browser testing, and load-speed best practices
  • Strong communication and project management skills, including the ability to work well under deadline pressure, multitask, pay attention to detail, and communicate clearly with others
  • Basic knowledge of technical SEO best practices
  • Working understanding of Google Analytics and Tag Manager