Click expands into 7 new markets without setting up a single entity

The challenge: entering new markets at speed

To serve SMBs across the globe, Click needed to establish a regional presence in key markets — building out customer success hubs, local sales teams, and specialized MarTech talent in Europe and Asia-Pacific. Setting up legal entities in each country was too complex and time-consuming for a fast-moving organization.

The solution: one EOR partner for hiring, onboarding, and compliance across 8 countries

Click uses G-P's employer of record (EOR) solution to hire, onboard, and manage international employees across 8 countries — without needing to establish local entities. G-P's in-region HR, legal, and accounting specialists handle compliance in each market, while the G-P platform gives Click's HR team a streamlined, self-serve experience.

"G-P stood out to us because they have experts on the ground in nearly 200 countries," said Kay O'Mahony, Vice President of Global Human Resources at Click. "G-P allows us to hire talent in essentially any country — without worrying about tax, HR, and legal matters — in a matter of days, which is vital to our rapidly growing organization."

The G-P platform simplified the full employee lifecycle from day one.

"In a few simple steps, employee contracts are created and new hires are immediately assigned an HR representative to guide them through onboarding," said Sophie McGinnis, HR Generalist at Click. "Continuous support from G-P is extended to our staff and our business throughout the entire employee lifecycle."

"The trusted advisors at G-P are there by our side. Their in-country experts are quick to respond and eager to help us understand the nuances of the countries we're expanding into," added McGinnis.

The impact: a workforce that feels fully integrated

With G-P, Click has hired 38 professionals across Malaysia, the United Kingdom, Australia, Germany, Portugal, Singapore, and Spain — building out regional hubs for customer success, technical support, sales, and marketing execution. Malaysia and the UK serve as the largest concentrations of international talent, supporting Click's APAC and EMEA customer bases respectively.

Beyond speed and compliance, G-P has helped Click ensure international employees feel fully integrated into the broader team.

"Ensuring that all our staff feel fully integrated into our team is of utmost importance to us," said O'Mahony. "Members of our staff who are employed by G-P have a strong sense of belonging within our company. G-P goes beyond supporting our company's HR and legal infrastructure — they build connections with our international employees, which plays a vital role in fostering a sense of inclusion."

As Click continues to survey new markets and expand its global reach, the G-P partnership remains central to its growth strategy.

"We will continue to leverage our robust and enduring partnership with G-P," said Thompson. "We are always surveying new markets so we can connect with more SMBs and captivate new audiences."