Sublimtech ApS builds a Nordic team in just two weeks

The challenge: hiring in Sweden without a Swedish entity

Sublimtech's reputation for results was growing quickly in Denmark, and the natural next step was Sweden. But for Martin Bjorheim, CEO and Founder of Sublimtech, hiring technical consultants in Sweden from a Denmark base meant learning an entirely different employment rulebook: Swedish labor law, pensions, vacation regulations, and compliant onboarding, with no local entity in place to support it. 

"When I started Sublimtech, I knew I wanted to build a strong Nordic team around Lobster and integration services," said Martin Bjorheim, CEO and Founder of Sublimtech. "In 2025, I had the opportunity to hire talented consultants in Sweden, but as a small and growing company I needed to move quickly and stay focused on serving my customers." 

The solution: a global employment platform built for this

When Martin found G-P, he quickly liked what he saw. G-P's employer of record (EOR) solution is designed to help companies hire talent in new countries without the overhead of local entity setup.

"Setting up a Swedish entity from day one would have required significant time and effort," Martin explained. "I found G-P online and appreciated their fast response and helpful explanations about starting up, costs, and more. A consultant helped me assess my needs and tailor the solution."

G-P EOR handled the legal and administrative side of employment in Sweden, covering everything from onboarding to ongoing compliance with local pension and vacation requirements. When Martin had questions, the G-P team was there with clear, practical answers, so he could stay focused on his customers rather than navigating an unfamiliar regulatory landscape.

"With G-P, I was able to hire the right people and get them onboarded fast, without having to become an expert in Swedish employment law, pensions, and local regulations," said Martin.

The G-P platform made the day-to-day just as seamless as the setup.

"G-P’s platform is very user-friendly and easy to work with," added Martin. "They were great at explaining the complexities of hiring people in Sweden, which gave me a good experience." 

The impact: operational in Sweden, ready to grow

With G-P handling compliance in the background, Martin hit the ground running. In just two weeks, Sublimtech made their first hire in Sweden, building out the technical team they needed to serve clients and grow in the market.

Hired across borders without entity setup. Sublimtech brought on talent in Sweden compliantly through G-P's platform, skipping the time and cost of establishing a local legal entity.

Onboarded faster. G-P's technology and team expedited the onboarding process and managed local compliance requirements from day one, so new hires hit the ground running.

Built a repeatable model for Nordic expansion. The phased approach gave Sublimtech a scalable framework for continuing to grow their team in additional new markets.