Heidi Arkinstall is G-P’s chief marketing officer. Bringing more than 25 years of experience in business leadership, data-driven marketing and the strategic development of global enterprise and consumer brands, Heidi’s expertise spans categories including technology, fintech, enterprise software, gaming, entertainment, real estate, travel and consumer electronics.
At G-P, Heidi’s focus is on driving meaningful business impact through brand differentiation and building high-functioning, digitally oriented and analytically driven capabilities that deliver business results. Previously, Heidi led teams and programs across global brands including IBM, Samsung, PayPal, Electronic Arts and Logitech. She was recently recognized as one of Forbes ‘CMO Next 2021 – Marketers Transforming Business in a Changed World.’
Originally from Sydney, Australia, she holds a Bachelor of Commerce in Marketing and Management from the University of New South Wales. She lives in the San Francisco Bay Area with her husband and children.
