The challenge: sustaining hyper-growth across international markets
Deliverect set out on a clear mission to serve as the universal operational backbone for digital food and convenience ordering, empowering hospitality businesses of all sizes to adapt to modern e-commerce.
“Our team believes that restaurants are the glue of our society,” said Zhong Xu, Co-Founder and Chief Executive Officer at Deliverect. “While the future of food delivery is digital, not all restaurants have the technology or expertise to make the most of it. That’s where Deliverect comes into play. We help restaurants not just survive but thrive.”
To fulfill this mission, Deliverect entered a period of relentless international hyper-growth, expanding from an early team of 30 across five offices to a rapidly scaling global workforce. However, setting up standalone foreign legal entities in every target destination created severe financial and operational roadblocks. The team frequently needed to hire specialized talent on short notice to capitalize on market demand.
“It’s not always a fast, easy, or cost-effective process to set up a legal entity in each country we wish to hire in,” explained Regina Simao, Global Head of Reward at Deliverect. “The needs of hiring someone in a certain location are sometimes urgent.”
The solution: streamlining global contracts, payroll, and mobility
To move at the speed of their global ambitions, the Deliverect team partnered with G-P as their employer of record (EOR). By utilizing G-P EOR and G-P's Global Employment Platform, Deliverect unlocked end-to-end infrastructure to compliantly hire, onboard, pay, and support talent across eight strategic countries without establishing branch offices or local subsidiaries.
Beyond EOR hiring, G-P equips Deliverect's broader team with international compliance intelligence across their entire operational footprint. Deliverect's HR leadership leverages G-P’s dedicated customer success managers, local in-country experts, and AI-powered assistant G-P Assist whenever regulatory, HR, or contract questions arise worldwide.
G-P sends us exactly what we need to know about issuing a contract and hiring in a specific location. From information about employment contracts and HR legislation, to employee benefits and payroll, G-P provides everything we need to know about hiring internationally.”
"The process of breaking into new markets would be tedious without G-P," said Wioletta Lesniak-Magda, Lead Global Mobility Partner at Deliverect. "The minute we decide to enter a new market, I trust our partners at G-P will give us all the information we need to hire there. I also find the G-P platform to be extremely user-friendly; it allows us to effortlessly manage talent and run reports."
For Deliverect's EOR personnel, G-P consolidated cross-border administration into a single, predictable workflow.
"We receive one invoice in one currency from G-P," said Simao. "All we need to do is look at the invoice and pay it. Done. Dusted. There are no barriers, no borders, no limitations, no different currencies — nothing to worry about when it comes to different HR rules, tax rules. G-P does that for you, and at the end of the day employees get paid on time, they get the benefits you choose for them to have, and they get a compliant pay slip, and you get an invoice. It’s nice, neat, fast, clean — it's perfect."
The impact: rapid market entry across 8 strategic countries to power global enterprise scale
With G-P handling local legalities, statutory deductions, and cross-border payroll across eight key countries, Deliverect avoided the time and overhead of direct entity establishment in agile regions, while maintaining the flexibility to evaluate permanent entities as teams scale.
Crucially, the partnership allowed Deliverect to maintain a cohesive internal culture, ensuring that every professional brought on board through G-P experienced the same connection to the company as locally employed staff.
Culture holds significant importance for our organization. People who come on board with us through G-P, we consider them 100% Deliverect employees. We find the talent and G-P helps us hire and onboard them in accordance with local labor laws in a matter of days or weeks. We are always expanding and we really are the global player in this space. We will continue supporting customers around the world, and G-P will continue to be a valued partner as we discover new markets to grow into.”
