Going Global without Getting Lost in Translation
International expansion comes with a world of challenges — and no amount of internet research can prepare you for what you’ll experience on the ground in a new region.
Listen to PodcastGlobal Expansion
In this episode of Going Global, we interviewed Eng Keat Lee, Executive Director of Network Partnerships & Strategic Marketing at United Overseas Bank, based in Singapore. Using his experience of more than 20 years, he engages clients in Asia’s emerging markets, including India, Indonesia, Philippines, and Myanmar, in the agri-food, logistics, real estate, and Infocomm sectors.
We spoke about how Singapore is an ideal starting point for companies looking to expand to Southeast Asia’s massive market. He also explains how the Association of Southeast Asian Nations, better known as ASEAN, has transformed industries and businesses in the region.
You can contact United Overseas Bank here.
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