The challenge: navigating global hiring and compliance
ProtoPie wanted to expand into the U.S., UK, and China, the largest markets for UX design, but managing hiring in new countries without local entities or deep knowledge of labor laws was complex.
“With 50 states, each with its own labor laws and employee benefits regulations, hiring in the U.S. can become intricate and costly,” said Paula Im, Senior HR Manager at ProtoPie.
The solution: a unified platform for EOR and contractor management
ProtoPie adopted G-P’s Employer of Record (EOR) solution to hire and manage employees in markets where it had no legal entity. After first working with other EOR providers, ProtoPie found G-P offered the most comprehensive global coverage, spanning 180+ countries.
Having collaborated with two other EOR providers before partnering with G-P, we found that G-P covers the widest range of regions."
Paula Im
Senior HR Manager at ProtoPie
Recently, ProtoPie also adopted G-P Contractor to employ a talented contractor in China. The platform streamlines contract creation, invoice processing, and payments, allowing ProtoPie to quickly engage local talent without administrative overhead.
A key benefit for ProtoPie is G-P Contractor’s Classification Engine, which cross-checks contracts against local hiring and employment laws. This helps ProtoPie identify potential misclassification risks, receive actionable suggestions to correct them, and maintain compliance across markets.
ProtoPie also values the personalized guidance from G-P’s customer success managers, who provide timely help whenever new challenges arise.
“With G-P, I simply communicate with my dedicated customer success manager, who fully understands our business," explained Im. "They quickly jump in whenever issues arise or if we have questions about a new market we’re exploring.”
The impact: agility, compliance, and efficiency at scale
By leveraging G-P EOR and Contractor together, ProtoPie can scale operations globally with confidence, focus on UX design innovation, and respond quickly to opportunities in new markets.
“In partnering with G-P, we found a reliable ally that streamlines our global operations,” said Mark Lee, Chief Financial Officer and Chief Operating Officer at ProtoPie. “G-P’s extensive global hiring expertise facilitates smooth navigation through complex regulatory environments.”
With G-P, we achieve compliance, save time, and reduce administrative burdens. The platform helps us manage all our global workers in one place, accelerates our growth trajectory, and solidifies our position as a global leader in UX design software."
Paula Im
Senior HR Manager at ProtoPie











