Companies often talk about “going global.” But becoming a strong global brand isn’t just about expanding into international markets. It’s about succeeding in those markets and avoiding cross-cultural mishaps.
While business leaders tend to focus on capturing as much foreign market share as possible—by adding new languages and launching more offices—that’s only part of the puzzle. Companies have to be operationally ready to reach their full international potential.
In this session, HubSpot’s VP of International Operations and Strategy, Nataly Kelly, leads a Harvard Business Review webinar on the five keys to fostering a global mindset.